The brand identity system for a trusted way to compare insurance, utilities and services — and switch with confidence.
Choosing an insurer, an energy plan or a phone contract is a high-stakes decision people often put off. comparatusprecios.com exists to make those choices clear, fair and easy — acting as a calm, impartial expert that helps people switch and save without the hassle.
The symbol combines two ideas central to the brand: a shield for assurance and protection — the reassurance people seek in insurance and utilities — holding two comparison bars, with the taller, mint-coloured bar marking the better-value option. An amber check confirms the smart choice.
Keep original proportions always.
Use only approved palette versions.
Always ensure clean, calm contrast.
The logo stays flat and upright.
The wordmark is fixed artwork.
Keep the logo solid and full-strength.
Deep blue and teal are the most reliable trust signals for financial and insurance brands — they carry the identity. Mint marks the better-value result. Amber is reserved for a single key action or a savings highlight. Both accents are used sparingly to keep the brand calm and credible.
Poppins gives headings a composed, modern authority. Source Sans 3 — a typeface designed for interface and long-form legibility — keeps body copy, quotes and tables exceptionally clear. Both are free and open-source.
Calm, precise and genuinely helpful. We explain rather than sell, and we never use pressure. The reader should feel informed and in control — never rushed.
Banner example — deep navy field, generous space, a calm and confident tone. No hype, just clarity.